Kambi Group plc, a renowned sports betting technology provider, has announced a groundbreaking multichannel sportsbook partnership with Svenska Spel Sport & Casino, a leading Swedish gaming operator. This collaboration signifies a significant step forward for both companies in the rapidly evolving landscape of sports betting and online gaming.
Svenska Spel Sport & Casino, owned by the Swedish government, holds a dominant position in the Swedish gaming market, and this strategic partnership with Kambi aims to reinforce its presence further. With a comprehensive range of gaming products, including lotteries, casino games, and sports betting, Svenska Spel Sport & Casino is a household name in Sweden.
For Kambi, this partnership marks another milestone in its mission to expand its global footprint and provide cutting-edge sports betting solutions. Kambi’s extensive experience in delivering high-quality sportsbook services to numerous operators around the world positions it as a trusted partner in the industry.
This collaboration aligns with Svenska Spel’s strategic vision to enhance its online sports betting offerings and deliver an exceptional experience to its customers. The partnership with Kambi will enable Svenska Spel Sport & Casino to offer a state-of-the-art sportsbook that combines technology, innovation, and user-friendly features.
Both Kambi and Svenska Spel Sport & Casino have expressed high expectations for this partnership, anticipating a successful venture that will elevate the sports betting experience for Swedish customers. The collaboration aims to create a top-tier sportsbook platform tailored to the preferences of Swedish bettors.
Kambi is renowned for its industry-leading sports betting technology, known for its scalability, reliability, and flexibility. The company has consistently demonstrated its ability to adapt to evolving market conditions and regulatory frameworks, making it an ideal partner for Svenska Spel Sport & Casino as the Swedish gaming market continues to evolve.
This partnership comes at a pivotal moment in the Swedish gaming industry, as regulatory changes have opened up new opportunities for operators. Svenska Spel Sport & Casino and Kambi are well-positioned to leverage these changes and deliver a best-in-class sportsbook that adheres to the highest standards of responsible gaming and player protection.
In summary, the multichannel sportsbook partnership between Kambi and Svenska Spel Sport & Casino holds great promise for both companies. Svenska Spel Sport & Casino aims to solidify its status as a leader in the Swedish gaming market, while Kambi seeks to enhance its reputation as a premier provider of sports betting solutions on a global scale.
This collaboration underscores the importance of strategic partnerships in the gaming industry, where innovative technology and customer-centric solutions are key to success. As the partnership progresses, it will be closely watched by industry experts and enthusiasts alike to see how it shapes the future of sports betting in Sweden and beyond.
Kambi Group, a prominent B2B supplier of sports wagering services, has entered into an exclusive long-term partnership with Svenska Spel Sport & Casino, a flagship operator in the Swedish regulated market. This collaboration is set to launch Svenska Spel’s retail and online sportsbook, marking a significant development in the Swedish gaming industry.
Following a rigorous tender process, Svenska Spel chose Kambi for several key reasons, including the strength of its premium end-to-end sportsbook product, its unwavering commitment to compliance, and its proven track record of providing a wide range of operator empowerment tools, including price differentiation. The partnership is expected to have a substantial financial impact starting from the second half of 2024.
In addition to Kambi’s modularization strategy, the multi-channel deal will also involve Shape Games, an affiliate of Kambi. Kambi acquired Shape Games in September of the previous year for approximately €38.5 million (about $40 million). Shape Games will be responsible for equipping the front-end technology for Svenska Spel’s new sportsbook, enabling the operator to control the overall customer experience and differentiate itself from competitors.
Kristian Nylén, CEO and Co-Founder of Kambi, expressed his pride in being selected as Svenska Spel’s long-term sportsbook provider, highlighting the significance of the partnership for Kambi’s business and its core markets.
Morten Tonnesen, Chief Commercial Officer of Shape Games, emphasized the excitement surrounding this partnership and Shape Games’ dedication to enhancing the sports betting user experience with leading front-end technology.
Dan Korhonen, Head of Product Sportsbetting at Svenska Spel Sport & Casino, described the extensive evaluation process and the belief that Kambi is the perfect partner to strengthen their offering and accommodate their customers on a new level.
Kambi is headquartered in Malta and offers a software platform with front-end user interface, customer intelligence, odds compilation, and risk management. The company is listed on First North at Nasdaq Stockholm under the symbol “KAMBI” and has received industry recognition, including awards such as the “Online Sports Betting Supplier” at the Global Gaming Awards in London in 2021 and the “Online Sports Betting Supplier” honor at the 2023 Global Gaming Awards.
This partnership between Kambi and Svenska Spel Sport & Casino underscores the importance of strategic collaborations in the gaming industry. It is expected to contribute significantly to the development of sports betting in the Swedish market and provide a unique and enhanced experience for Swedish bettors. As the partnership unfolds, it will be closely monitored by industry experts and enthusiasts alike to gauge its impact on the evolving landscape of sports wagering in Sweden.
Following a competitive tender process, Kambi was selected by Svenska Spel Sport & Casino due to the strength of its cutting-edge Complete sportsbook product, commitment to upholding the highest levels of compliance and its strong record of offering an extensive range of operator empowerment tools, including price differentiation. The agreement is expected to have a meaningful financial impact from H2 2024.
In line with Kambi’s modularisation strategy, the multi-channel partnership will also see Kambi subsidiary Shape Games power the front end of Svenska Spel Sport & Casino’s new sportsbook, giving the operator control over the user experience and enabling it to differentiate from its competitors.
State-owned Svenska Spel was founded in 1997 following the merger between AB Tipstjänst and Svenska Penninglotteriet AB and is one of the largest operators in Sweden’s regulated market with a strong online presence and 5,000 retail outlets.
Kristian Nylén, Kambi CEO and Co-Founder, said: “Svenska Spel is widely recognised as one of Sweden’s most prestigious brands and given Kambi’s strong Swedish roots, I am proud that we have been selected as the operator’s long-term sportsbook provider. As we continue to build commercial momentum and execute our long-term strategy, this partnership is a significant milestone for the business and will enable Kambi to further strengthen its position in one of our core markets.”
Morten Tonnesen, Shape Games Chief Commercial Officer, said: “This is an incredibly exciting new partnership for Shape Games which marks the third former state-owned monopoly we have partnered with. From day one, we have been dedicated to enhancing the sports betting user experience with our leading front end technology and we are really looking forward to working closely with Svenska Spel to deliver something truly unique for its players.”
Dan Korhonen, Svenska Spel Sport & Casino Head of Product Sportsbetting, said: “It has been an extensive process. We have evaluated a number of different alternatives and we feel we have found the perfect partner in Kambi. This partnership will further strengthen our offering. We look forward to launch our new Oddset sportsbook next year where focus will be on accommodating our customers on a new level.”
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