In a significant move to bolster its presence in the rapidly evolving African regulated market, Sports Information Services (SIS) has announced a groundbreaking partnership with Aardvark Technologies. This collaboration aims to enhance the delivery of 24/7 live betting services across the African continent, signifying a major step in SIS’s global expansion strategy.
Strategic Move into the African Market
The partnership comes at a pivotal time when the African sports betting market is witnessing a surge in demand for diverse and continuous betting opportunities. By integrating Aardvark Technologies’ advanced platform capabilities, SIS is set to deliver its acclaimed 24/7 Live Betting Channels, including a mix of high-quality horse and greyhound racing, into this burgeoning market. This offering is expected to meet the growing appetite of African bettors for around-the-clock live racing content.
Enhancing Betting Experience with 24/7 Coverage
SIS’s 24/7 Live Betting Channels offer a compelling mix of premium, live international horse and greyhound racing events, creating an engaging betting experience that’s available 24 hours a day, seven days a week. This non-stop racing content will now be accessible to African operators via Aardvark Technologies, known for its robust and user-friendly gaming solutions. The partnership not only aims to enrich the betting experience for African punters but also provides operators with a reliable, revenue-driving service.
Aardvark Technologies: A Gateway to African Markets
Aardvark Technologies, with its established network and innovative technology, serves as an ideal partner for SIS in navigating the complex and varied African market. As a respected provider of gaming and betting software, Aardvark’s local expertise and technological infrastructure make it a valuable ally in SIS’s expansion efforts.
Commitment to Responsible Betting
Both SIS and Aardvark Technologies have expressed their commitment to promoting responsible betting practices across Africa. As the market grows, they emphasize the importance of providing safe and ethical betting environments, adhering strictly to the regulations and guidelines set by African authorities.
Future Prospects and Market Potential
This partnership marks a significant milestone for SIS as it continues to extend its global footprint. The African market offers substantial growth potential, driven by a young and dynamic population increasingly interested in mobile betting and gaming. The collaboration with Aardvark Technologies is not just a venture into a new market but a testament to SIS’s adaptability and commitment to delivering high-quality, engaging live sports content on a global scale.
Expert Views
Industry experts view this partnership as a strategic alignment that synergizes SIS’s content expertise with Aardvark’s technological and market acumen. According to Richard Ames, CEO of SIS, “Our partnership with Aardvark Technologies stands as a testament to our dedication to expanding our market reach, providing top-tier, continuous betting services to operators across Africa. This collaboration is poised to revolutionize the live betting experience and cement our position as a leader in the global betting industry.”
On the other side, Mark Tipping, CEO at Aardvark Technologies, stated, “We are excited to partner with SIS, a company renowned for its high-quality live racing content. This partnership enables us to offer our African clients a more diversified and engaging betting portfolio, and we’re confident it will set new benchmarks in the African betting landscape.”
Sports Information Services (SIS), headquartered in Milton Keynes, UK, is renowned for delivering multi-channel, round-the-clock live betting services, including popular horse and greyhound racing. Recently, SIS has announced a new alliance with Aardvark Technologies. Based in Lithuania, Aardvark is an innovative IT company focused on software development. This collaboration is set to introduce SIS’s leading live numbers draws, such as the 49’s and 39’s, to the African market, accessible both online and in retail outlets.
Objective of the Partnership
Through this new deal, operators in South Africa and other African countries will be able to leverage the lucrative and continuously available betting options provided by SIS’s renowned 49’s live numbers draw. This agreement not only solidifies SIS’s position as a premier provider across multiple betting sectors but also expands its footprint in the African regulated market, building on previous successful engagements with top African operators.
The celebrated 49’s draw, a highlight of this partnership, will offer African betting operators over 200,000 betting events annually. This includes the globally recognized 49’s Original Live Draw, a mainstay for over two decades and renowned for its high-quality, fixed-odds live number draws broadcast twice daily from Manchester, UK.
The partnership also introduces the high-margin 39’s and the high-frequency Fast 15’s products, featuring draws every three minutes — one of the most extensive offerings in the industry. Detailed information about these products is available on the 49s.co.uk website, providing real-time updates on results, as well as hot and cold numbers following each draw. The 49’s live number draw maintains a vibrant social media presence across Instagram, Facebook, and Twitter (@49sdraw), engaging with its community and providing interactive platforms for hosts to connect with fans daily.
Statements from SIS and Aardvark Technologies
Joe Andrews, the Head of Sales for Africa at SIS, remarked, “The 49’s draw is highly popular among bettors in South Africa, largely due to its appealing prospect of high returns from small stakes. We are keen on boosting our brand visibility and broadening our product range across the promising African market. Our partnership with Aardvark Technologies is crucial to these goals.”
From Aardvark Technologies, Simas Denisovas noted in the official press release, “Our goal is continual improvement of our platform, aiming to offer our customers an extensive array of superior content across various verticals. Our collaboration with SIS, and the integration of their leading 49’s live numbers draw into our offerings, positions us strongly in Africa. This partnership ensures we keep delivering top-notch, engaging betting experiences to our operator clients regularly.”
Impact and Future Outlook
This strategic partnership is poised to significantly bolster Aardvark Technologies’ market presence by aligning with SIS’s globally acknowledged content. This synergy promises to increase Aardvark’s visibility and reputation throughout the African betting market, highlighting a future of growth and expanded influence in the region.
Conclusion
The strategic partnership between SIS and Aardvark Technologies marks a new chapter in the expansion of live betting services in Africa. With a focus on delivering quality and continuous content, along with a commitment to responsible gaming, this collaboration is set to enhance the betting ecosystem across the continent, promising a more dynamic and engaging experience for bettors and operators alike. As the African market continues to grow, this partnership will likely play a pivotal role in shaping the future of sports betting in the region.
